Supporters and Sponsors

The World Airline Road Race is non-profit making and all the members of the International Committee and the Host Committee are volunteers with no one drawing an income from the event. Any surplus funds generated are divided between the fund for future events and the donation to be made to the year’s designated charities.

Our aim for the London event is for it to be viable as a self-funding venture. The largest source of income will be the participants’ entry fees for the race and awards party. Supporters and sponsors will be invited to join in and their input will make the event better and allow a greater proportion of the event's income to be donated to Charity.

What do we need?

Input can be through services or products provided free or at cost or through the funding of elements needed for the event such as drinking water or marshalling bibs. A supporter might prefer their name to be associated with a specific activity within the whole event. See the Event Opportunities section for examples.

What's in it for you?

The presentation of your brand image directly to the event's participants (see Your Audience) and indirectly to the tens of thousands of people who will see the events taking place or hear about them afterwards through media coverage.

Branding is possible on all of the following items:

T Shirts – Each participant is given a commemorative T Shirt with the event logo on the front and sponsors’ logos on the back. These are typically worn throughout the event and for months or years afterwards.
Goody Bag – At registration participants are given a reusable bag to carry their running number and other registration items in. This bag can also be decorated with the event logo and sponsors’ logos.
Goody Bag Content – Additional content can be added to the bags for direct marketing to the participants.
Banners – subject to local regulations sponsor’s logos can be displayed around the race course and at the finish – and also at and around the locations to be used for the other activities of the event.
Website – sponsors’ logos and links to websites will be provided on the Host’s website (this one) and on the International website.
Pre-event mailings – details of special offers can be forwarded by the Host or International Committee to participants or potential participants. This channel can only be used if there is good reason to believe that the “special offer” is relevant to the recipients.
Event promotional material including posters sent to airlines worldwide.
At the Awards Party.

Media Coverage

We would expect the event to be featured in local London newspapers and in airline industry newspapers worldwide. This is likely to include the popular Highlife Magazine carried on BA aircraft.

Levels of Support

Supporters are typically branded as Gold, Silver or Bronze depending on their relative contribution towards the whole event.

World Airline Road Race Festival London 2010